Archive for December, 2008

Saint Petersburg bans street furniture advertising

Russia’s second largest city Saint Petersburg (4.6 million inhabitants) made the unusual decision to ban all ground-level advertising located on the pavements. The city is enforcing the ban by removing all pillars and banners on the pavements, a process that will take several months. According to the city’s urban improvement division, the forced removal of […]

Out-of-Home Advertising: sensitive for the economical crisis?

Bracing for the recession, out-of-home media companies are making adjustments in the hopes that the business will survive the turbulence, if not come out ahead. While out-of-home has held up better than most other media through the first half of the year—posting modest, single-digit growth—the next quarters will show a complete different story. It is […]