Conference Digital Out-of-Home

By Fred Kuhlman • January 22nd, 2009

According to the latest market research*, revenues from digital out of home (DOOH) advertising in Europe will quadruple over the next five years – from euro 158m in 2007 to a forecast of euro 626m by 2012. This means that DOOH media will be the only media to post real revenue growth in the next five years, while traditional media are challenged by a sluggish ad market and competition from the internet.
As the number and size of Europe’s DOOH networks increases, in-depth market knowledge will be at a premium. Don’t miss this unique opportunity to learn from the experience of professionals representing every link in the DOOH value chain – from systems integrators and network operators to agencies, location owners and brand managers. The conference will present the hard facts about the business, backed up by a wealth of market experience, delivered by top industry professionals from companies like Ströer, Clear Channel Outdoor, CBS Outdoor, ECE, JCDecaux, Metro Group, Posterscope, Interpublic Group and others.
Here, over 250 exhibitors will be exhibiting a huge range of technologies relevant to the digital signage business, including:
• Flat-screen displays
• Large-scale projection and LED walls
• Signal management and distribution networks
• AV content creation and delivery systems
• Remote asset management and control solutions
• Single- and multi-channel audio products
• Mounting, furniture and ruggedisation hardware

 

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