Archive for February, 2009

New platform for planning, buying and selling digital out-of-home media

Source: www.mediapost.com / Country: US In a bid to become the industry standard platform for planning, buying and selling digital out-of-home media, SeeSaw Networks is announcing deals that will license its technology to buyers and sellers who want to utilize it to manage their own inventory. On the sell side, CBS’ Outernet division has become […]

Projection Advertising Lights up Buildings in Most Major Markets

Source: http://www.mediabuyerplanner.com   A new form of alternative media is becoming popular as a way to catch the eye of consumers when they’re out on the town. In a recent campaign by AT&T, the company used a projector to shine its logo onto the side of the building. Movie studios have used projection advertising to […]

Solar-Powered Digital Billboards

The proprietary digital technology uses solar power and light-reflecting digital ink instead of light-emitting diodes Lamar Advertising is testing a new digital billboard technology that could provide a strong alternative to the digital billboards populating the country. Developed by U.K. and Israel-based magink, the proprietary digital technology uses solar power and light-reflecting digital ink instead of […]

JCDecaux has difficulty sustaining business model of Velib

A popular bicycle rental scheme in Paris that has transformed travel in the city has run into problems just 18 months after its successful launch. Source: http://news.bbc.co.uk Over half the original fleet of 15,000 specially made bicycles have disappeared, presumed stolen. They have been used 42 million times since their introduction but vandalism and theft […]