Archive for September, 2010

Sao Paolo advertising goes underground

Source: Financial Times (www.ft.com, author: Vincent Bevins) Four years ago, the streets of São Paulo, South America’s biggest city, were strewn with advertising. Messages on the surfaces of buildings, buses, shops, taxis and even private homes competed with billboards to create a chaotic and dizzying corporate assault on the senses. So, Gilberto Kassab, the centre-right […]

Wonderbra: 3D billboard

Wonderbra in the UK has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new ‘Full effect’ bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand […]