Archive for January, 2014

Meaningful Marketing with Urban Value Partnerships

                  This article is about connecting and inspiring brands, governments and citizens. Urban Value Partnership is a new phenomenon in the Out of Home (advertising) market. There’s a new evolution in marketing that’s about improving customers’ lives. It’s called meaningful marketing or marketing with meaning. Meaningful Marketing is […]

Digital billboards & traffic safety

                    For many years the debate is going on about the effects of digital billboards on traffic safety. At this moment two studies claim opposite opinions. A good reason to look into this matter. It will become clear that (as always) research funded by the industry […]