The $30 million project, according to an industry estimate, is

By • April 17th, 2015

Edison is enticing draw at Gordon Square

Weston Wilson describes the wait until construction workers complete his one bedroom apartment at The Edison at Gordon Square in Cleveland as “six months of the night Canada Goose Parka before Christmas.”

The Rocky River native, 33, who moved back to town last Christmas after living in places on canada goose factory sale the coasts including Manhattan and San Francisco, leased at Edison because of its proximity to the canada goose outlet online Cleveland Museum of Art and the Cleveland Orchestra, and the ability to ride his bike to Edgewater Beach.

However, other tenants will move buy canada goose jacket in sooner than Wilson, as the lights will go on in April for the first 100 suites to be finished at NRP Group’s 306 suite rental community in Cleveland’s Detroit Shoreway Neighborhood. The $30 million project, according to an industry estimate, is on a sprawling site bordered by Breakwater Avenue between West 58th and 65th streets. The remaining suites will go on the market as more buildings are finished every few weeks through the canada goose outlet store fall.

Although apartments in new or renovated buildings have exploded in Cleveland proper the past few years and are booming this year with another four projects throwing 400 suites onto the market the Garfield Heights based developer’s Edison has unprecedented scale in a city neighborhood such as Detroit Shoreway, and it comes with resort style amenities.

Jeff Ramsey, executive director of Detroit Shoreway Community Development Corp., said Edison “provides a product that is currently only available in the suburbs as a lifestyle community. We’re also excited because it will bring 300 families to Detroit Shoreway. Increasing population density in the neighborhood is really important to supporting our restaurants and retail development.”

The complex has a large pool and fitness center, and a penthouse canada goose outlet canada space that can be canada goose factory outlet rented for dining or entertaining. It also offers pedestrian access to Edgewater Beach and the neighborhood’s entertainment and nightspots.

Ralph McGreevy, executive vice president of the Northeast Ohio Apartment Association trade group, said canada goose uk outlet Edison’s “scale is amazing. With the Lake Erie connection, canada goose outlet uk it’s Chicago style canada goose outlet black friday living at Cleveland prices.”

Edison doesn’t have Chicago prices, but it doesn’t have the cheap rents of Cleveland’s not so long ago past, either. Rent for an Edison townhouse (which includes attached parking) tops out at $3,900 monthly. Two bedrooms are in the $2,000 range, and one bedrooms start at $1,075.

Demand has been so strong, said Nancy Arnold, NRP senior marketing manager at Edison, that introductory one bedroom rates have been phased out; 25% of the suites already are leased.

Prospective tenants began getting tours on Feb. 6, the same week NRP opened a leasing center in a trailer on the site and the one and two bedroom model suites.

The extension of Father Caruso Drive through the center of the complex will be paved in the spring, but it’s currently a muddy, tire track marked access construction workers use to reach the buildings. Walking through the blocks long construction site creates the feeling of trekking through construction of a new city.

Workers are finishing seven new buildings on the one time industrial site. The tallest buildings are four stories. The shortest are the 18 townhouses with three floors. Suites facing Breakwater at ground level have a brownstone feel.

With all the contemporary styled buildings, designers and NRP planners spent a lot of time ensuring suites have as many views as possible of the lake or surrounding city.

On a tour of the property, even Arnold admitted she was surprised the first time she saw the view of downtown Cleveland from east facing windows in the suites.

The design also may warm the hearts of urban planners: Edison is not a gated community. The finished Father Caruso Drive will connect with the surrounding street grid. Watson said he would not have considered the property if it were gated or lacked such a link to the neighborhood.

NRP also took canada goose outlet store uk steps to match the new suites to current tastes and city life, including offering quartz as an optional upgrade to granite countertops, which are standard.

Scott Villani, NRP vice president of marketing, said the design incorporates a parking spot for a food truck complete with an electrical connection so vendors won’t need a noisy generator that NRP hopes to have occupied on a daily basis to generate some local flavor for the property.

“We believe our tenants don’t cook as much as homeowners,” Villani said. “We believe it will be a nice feature to offer tacos from a food truck. This is something we are going to do in our other urban properties going forward.”

A national developer of market rate and affordable properties, NRP included in Edison a space for working on bikes as well as bike storage.

“We feel like we are part of the neighborhood in Cleveland in a different way than in other cities where we build and there might be more chain restaurants nearby,” Villani said, so tenants will get information about Detroit Shoreway restaurants, even a few tickets to the nearby Capitol Theater, 1390 W. 65th St. To build local connections, Arnold has joined the local merchant’s association meetings; its members also got an early tour of the development.

Even though it accents local ties, NRP estimates that canada goose outlet 40% of its canada goose outlet in usa prospective tenants will move to Cleveland from other cities. Villani said Edison also is getting looks from a lot of current downtown dwellers seeking a quieter surrounding “still close to the action.”

In addition to standard marketing techniques, NRP has created cardboard virtual reality Canada Goose Coats On Sale goggles essentially boxes a smartphone fits into for prospects so they can explore a video the company produced of the city, the project and a map of the neighborhood.

Artistic flair also went into the two bedroom model suite to draft on the vibe of the neighborhood’s arts district.

Susie Frazier, an canada goose clearance artist and designer who has a studio at 78th Street canada goose uk black friday Studios, 1300 West 78th Street, created some furnishings and brought in others produced by local artists, manufacturers or retailers.

The canada goose outlet jackets model includes furnishings of smaller than typical sizes to match apartments, she said, that are available for sale.

For example, canada goose outlet toronto factory a four seat dining table produced with found wood and metal measures just 52 by 36 inches. A coffee table consisting of a horizontal slice of canada goose outlet new york city a Spruce tree that Metropolitan Hardwoods Urban Sawmill of Cleveland retained from a Lakewood site has edges formed by the tree’s natural shape rather than a straight edge. She also produced tiny end tables in one bedroom, and curated artwork from Hedge Gallery that decorates the space.

“There’s Canada Goose sale great value for tenants who want to live an urban lifestyle but also want to feel low anxiety when they come into their homes,” Frazier said. She described the features, which are also available for sale, as a “modern Zen sanctuary steeped in modern design.”

However, not everything is new on the 10 acre site.

One old building was retained Frazier actually used rods she found inside for a sculpture in the model for a so far undetermined use.