Amsterdam City Council has started tender for bus shelter contract
The long awaited and biggest tender in recent years on June 14 launched. It is expected that all major players show interest and will send in their offer for this important concession for the Dutch outdoor advertising market. Currently JCDecaux is the contract partner for the City of Amsterdam.
The party to whom the concession is warranted, given the right to operate in the municipality of Amsterdam to take care of all shelters and information panels. All A-sides of the Information Panels are reserved for municipal purposes, such as city maps or local campaigns, unless the municipality at a location of the B-side wants. Currently there are 1700 bus shelters and 500 Information Panels.
City marketing is part of this contract.
The Agreement has from the start operation (July 1, 2012) a term of 15 years with an option to extend the contract by five years.