Author Archive

The future of outdoor

This article is a reprint from Mediaweek, author: Stephen Armstrong Posters that can recognise your face and live video streaming on car windows are just two of the technologies transforming out-of-home into the most targeted advertising medium in town. If you’re working in the out-of-home industry it can feel a bit as though all the […]

Sao Paolo advertising goes underground

Source: Financial Times (www.ft.com, author: Vincent Bevins) Four years ago, the streets of São Paulo, South America’s biggest city, were strewn with advertising. Messages on the surfaces of buildings, buses, shops, taxis and even private homes competed with billboards to create a chaotic and dizzying corporate assault on the senses. So, Gilberto Kassab, the centre-right […]

Wonderbra: 3D billboard

Wonderbra in the UK has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new ‘Full effect’ bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand […]

Tenders planned for Amsterdam outdoor advertising products

Amsterdam is of crucial importance for all advertisers and outdoor operators in the Netherlands : it gives a great usp for the operator to work in and with the capital. Therefore it is important to mention that Amsterdam  has announced that they started to tender the main – centrally coordinated – outdoor advertising contracts: 1. […]

Digital Billboards, Diversions Drivers Can’t Escape

  Safety advocates who worry about the dangers of distracted driving have a new concern beyond cellphones and gadget-laden dashboards: digital roadside billboards. These high-tech billboards marry the glow of Times Square with the immediacy of the Internet. Images change every six to eight seconds, so advertisers can flash timely messages — like the latest […]

Birmingham City Council tenders for outdoor ads

Source: www.thedrum.co.uk (11 January 2010) Birmingham City Council is in the process of a tender as it looks to appoint commercial partners to help exploit its corporate assets to generate revenue to support its corporate activities. The council is set to award contracts which could last up to ten years, each with a possible three-year […]

Experimental Clocks Tell Straphangers if the Wait May Soon Be Over

Heading downtown on the subway the other day, Nerissa Campbell bounded to the edge of an A train platform and assumed the standard straphanger’s stance: neck craned, back hunched, eyes peering down a dark tunnel. Where on earth was that train? The answer was hanging just a few feet above her head. A digital L.E.D. […]

Digital Signage: The Forgotten Display Market

We don’t think much about the public display market, which includes digital signage. But according to Chris Connery, Vice President, PC and Large Format Commercial Displays for Display Search, 4.1 million large-size flat panel displays (26 inches and above) have been deployed since 2007, with 52 percent LCDs and 48 percent plasma.  It’s a complicated […]

Forum: Studies prove digital signs’ safety

Source: www.record-eagle.com Scenic Michigan never seems to let facts get in the way of its radical crusade to ban billboards. Here are facts about digital billboards. Over the past few years, some Michigan billboard companies have converted a small number of conventional signs to modern, digital billboards. About 50 of Michigan’s roughly 12,000 billboards are […]

Outdoor advertising in bars (UK)

Source: www.ledtelevisionstore.com The outdoor advertising industry in the UK (The Outdoor Advertising Association of Great Britain) has confirmed that the Internet and outdoor advertising are the only two major growing channels in the advertising industry, especially at the expense of advertising revenue in magazines and newspapers. The rise and rise in the open to spend […]

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