Archive for Market developments

Hi-tech Citybeacons will give Eindhoven digital lead in street furniture

                  In the beginning of 2016 in the centre of Eindhoven, a new generation of intelligent street furniture will be installed: Citybeacons. The approximately four-meter high ‘City beacons; connect security, information and communication via an intelligent platform with the residents, visitors and businesses of the city. The […]

15 Largest Outdoor Advertising Groups

The annual report from JCDecaux shows a clear overview of the 15 largest outdoor advertising groups, based on their 2011 revenues. According to ZenithOptimedia total worldwide outdoor advertising spending was approximately €22,2 billion. The 15 largest companies have 40% share in total spending, which means that there are many companies with revenues less than €100 […]

Outdoor spending per capita

Out-of-Home Advertising: sensitive for the economical crisis?

Bracing for the recession, out-of-home media companies are making adjustments in the hopes that the business will survive the turbulence, if not come out ahead. While out-of-home has held up better than most other media through the first half of the year—posting modest, single-digit growth—the next quarters will show a complete different story. It is […]