Archive for januari, 2009

All-in-One Digital Signage Board with Face Recognition Technology

Eye flavor enables advertisement distribution through effectiveness analysis Tokyo, January 28, 2009 — NEC announced that it has developed Japan’s first all-in-one digital signage board called eye flavor. The new product, which is comprised of a large-size LCD display, camera, streaming controller, and effectiveness analysis software, enables easy installation of digital signage and can help companies […]

A very big client for Digital Out-of-Home

This post is a reprint from Mediaweek (Plough’-ing New Terrain Schering sets biggest digital OOH buy via new MPG unit), written by Katy Bachman on 26th January 2009. We have published this because it gives a serious signal that large advertisers are taking the digital out-of-home medium very seriously. Paving the way for new respectability in […]

“There’s probably no God”

  Outdoor advertising and religion; it is always a difficult trade-off. Due to the fact that the medium is ‘always-on’ and we can’t zap it away, controversial messages always attract attention. That is why we hardly see advertising for Scientology for instance. Regular churches often use outdoor advertising, but a campaign from the British Humanist […]

California Considers Bill To Ban Digital Billboards

The California assembly is considering a bill that would place a three-year moratorium on the construction of new digital billboards, including the conversion of existing billboards; it would also halt the construction of digital billboards currently underway. Assembly Bill 109 was introduced last week by Assemblyman Mike Feuer, (D-Los Angeles), close on the heels of […]

Conference Digital Out-of-Home

According to the latest market research*, revenues from digital out of home (DOOH) advertising in Europe will quadruple over the next five years – from euro 158m in 2007 to a forecast of euro 626m by 2012. This means that DOOH media will be the only media to post real revenue growth in the next […]