Archive for maart, 2009

Roadside ads distract drivers

New Monash University research proves visual clutter around our roads, including prominent advertising, signs or billboards, can be a distraction hazard for drivers – especially older ones. It found the distractions delay drivers’ ability to detect a change around them – such as a vehicle changing lanes – by an average of half a second. […]

Google Streetview & outdoor advertising

The new service Google Streetview is also interesting for outdoor advertising. It is a very cool feature that lets you actually look around the street. It’s only working in major cities for right now, although the expansion is now going pretty fast. This will be a very handy tool for those relocating or looking at real […]

Banned designer billboard – it’s a pity

This new billboard ad for Armani|Exchange seemed to have all the necessary prerequisites to be highly successful. I mean, there is cleavage-dropping, sex on the beach, good looking Dutch model Rianne ten Haken and a hunky male model named Parker Gregory getting dressed and flaunting his perfectly round, naked butt in the process. It all […]

First fully eco-powered billboard: windvertising

In the next few weeks, Japanese copy and photo manufacturer Ricoh will launch a Times Square spectacular powered by wind at 42nd and 7th Ave. The sign, using wind turbine technology developed by WePOWER, will be powered by 16 wind turbines and 64 solar panels, saving 18 tons of carbon per year and about $12,000 […]

Stroer tests new digital outdoor advertising products

COLOGNE, Germany, Mar 02, 2009 With two European pilot projects, Stroer tests new digital outdoor advertising / Outdoor TV launched in Turkey / Installation of Infoscreen network in Warsaw underground stations The Stroer Group, Germany’s leading and Europe’s third-ranking provider of outdoor advertising, is driving poster digitalization forward with two projects in major European cities. […]