Outdoor Advertising
The Traditional Out-of-Home Advertising market refers to all revenues from advertising on traditional (physical) out-of-home media. It includes:
- Traditional street furniture (bus shelter advertising, advertising columns); this is the largest category in traditional OOH
- Traditional billboards (bulletins, large banners, billboards)
- Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
- Traditional place-based media (e.g. traditional ambient media at point of sale, posters in restrooms)
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. It includes:
- Digital billboards (city-light boards)
- Digital street furniture (city-light posters, city-light posters)
- Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
- Digital place-based media (digital ambient media at point of sale)