Market size

European Out-of-Home advertising market is estimated at €7,5 billion in 2022.

Traditional OOH accounts for 59% share, digital OOH 41%..

The average ad spending per capita in the whole segment is projected to amount to US$8,86 in 2022.

Due to COVID the market declined in 2020 with 30%, but we see a fast recovery. Traditional OOH at slow pace (1-2% per year), DOOH very fast (>8% per year).

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