Stroer tests new digital outdoor advertising products

By Fred Kuhlman • maart 2nd, 2009

COLOGNE, Germany, Mar 02, 2009
With two European pilot projects, Stroer tests new digital outdoor advertising / Outdoor TV launched in Turkey / Installation of Infoscreen network in Warsaw underground stations

The Stroer Group, Germany’s leading and Europe’s third-ranking provider of outdoor advertising, is driving poster digitalization forward with two projects in major European cities. The new “Outdoor TV” project was recently launched in Turkey’s capital Ankara, now connecting screen on busy thoroughfares and in underground stations for the first time. 30 screens are currently available in Ankara.

In Warsaw, the capital of Poland, 23 Stroer Infoscreens are available in six underground stations. In a few months, Stroer will expand the network with 11 additional screens in five more stations.

Udo Muller, Board Chairman of Stroer Out-of-Home Media AG explains: “Our pilot projects are a big step towards the digitalization of our media. The most important benefits for our customers include short lead times, more options for campaigns with multiple motifs and individual advertising updates depending on the time of day or the region.”

For the development of the new projects abroad, Stroer utilized the competence of its subsidiary, Stroer Infoscreen. With more than 240 digital screens in underground and elevated train stations, mainline railway stations and airports, Stroer Infoscreen is present in 19 cities across Germany, which makes the company the German market leader in electronic poster advertising.
While the project in Poland relies on Infoscreen technology with a mix of news, weather forecasts, sports, culture and advertising, Outdoor TV Turkey has a completely new approach. The network of screens on the streets and in underground stations offers new possibilities of synchronizing content above and below. Thanks to the latest technology, the outdoor TV screens are brighter, sharper and have a higher outdoor visibility than regular digital advertising media.

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