Author Archive

2019: an interesting Dutch outdoor advertising year

2019 is almost over, so it is a good opportunity to name a number of important events in our field. For those who don’t read the entire article: we wish you happy holidays and a healthy and successful new outdoor advertising year. Media spending continues to rise Although there are no figures yet for media […]

Utrecht covers 300 bus shelters with green roofs

  Mainly made up of sedum plants, a total of 316 bus shelters have been covered in greenery in Utrecht. The bus shelters not only support the city’s biodiversity, such as honey bees and bumblebees, but they also help capture fine dust and store rainwater. In 2018 the contract with JCDecaux ended and after a tender […]

Billboards will be removed in Rotterdam

              The year 2016 will be remembered as a commercial good year in the Dutch OOH industry. The growth of advertising euro/2m2 format continues and digital developments are going faster than ever. Yet there is a dissonance: THE BILLBOARDS. In recent years, the turnover of this medium has already […]

Hi-tech Citybeacons will give Eindhoven digital lead in street furniture

                  In the beginning of 2016 in the centre of Eindhoven, a new generation of intelligent street furniture will be installed: Citybeacons. The approximately four-meter high ‘City beacons; connect security, information and communication via an intelligent platform with the residents, visitors and businesses of the city. The […]

Pay phones will become Wi-Fi hubs (NYC)

                    New York City plans to turn its lowly public payphone network into what it claims will be the biggest and fastest free municipal Wi-Fi network in the world. City leaders revealed the $200 million plan, called LinkNYC, on Monday at City Hall. The project will replace […]

Digital billboards & traffic safety

                    For many years the debate is going on about the effects of digital billboards on traffic safety. At this moment two studies claim opposite opinions. A good reason to look into this matter. It will become clear that (as always) research funded by the industry […]

15 Largest Outdoor Advertising Groups

The annual report from JCDecaux shows a clear overview of the 15 largest outdoor advertising groups, based on their 2011 revenues. According to ZenithOptimedia total worldwide outdoor advertising spending was approximately €22,2 billion. The 15 largest companies have 40% share in total spending, which means that there are many companies with revenues less than €100 […]

Clear Channel strengthens position in the Netherlands

Outdoor Advertising operator Hillenaar Outdoor Advertising (a Clear Channel company) has taken over all outdoor objects of Brouwer & Partners (local Dutch company). Hillenaar now has reach in 250 citiesand is thus at once a key player in the out-of-home market. “We are very proud,” says director Jeroen Hillenaar. “The doubling of our number of […]

Amsterdam City Council has started tender for bus shelter contract

The long awaited and biggest tender in recent years on June 14 launched. It is expected that all major players show interest and will send in their offer for this important concession for the Dutch outdoor advertising market. Currently JCDecaux is the contract partner for the City of Amsterdam. The party to whom the concession […]

The green case against digital billboards

This is reprint from www.screens.tv, written by Barnaby Page. While digital outdoor’s many critics in the U.S. have largely focused on traffic safety and light pollution, a Pennsylvania architect and urban planner has opened a new front, charging that digital sites consume vastly more energy than conventional billboards. A paper from Gregory Young, available from […]