Google Streetview & outdoor advertising
The new service Google Streetview is also interesting for outdoor advertising.
It is a very cool feature that lets you actually look around the street. It’s only working in major cities for right now, although the expansion is now going pretty fast. This will be a very handy tool for those relocating or looking at real estate online to get a feel for the neighborhood and traffic virtually.
For outdoor advertisers and agencies the opportunities are huge as well, for example:
- get a better feel for the specific location you are interested in
- control the clutter in the environment
- look what is happening in the surroundings
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