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New platform for planning, buying and selling digital out-of-home media

Source: www.mediapost.com / Country: US In a bid to become the industry standard platform for planning, buying and selling digital out-of-home media, SeeSaw Networks is announcing deals that will license its technology to buyers and sellers who want to utilize it to manage their own inventory. On the sell side, CBS’ Outernet division has become […]

Projection Advertising Lights up Buildings in Most Major Markets

Source: http://www.mediabuyerplanner.com A new form of alternative media is becoming popular as a way to catch the eye of consumers when they’re out on the town. In a recent campaign by AT&T, the company used a projector to shine its logo onto the side of the building. Movie studios have used projection advertising to run […]

Solar-Powered Digital Billboards

The proprietary digital technology uses solar power and light-reflecting digital ink instead of light-emitting diodes Lamar Advertising is testing a new digital billboard technology that could provide a strong alternative to the digital billboards populating the country. Developed by U.K. and Israel-based magink, the proprietary digital technology uses solar power and light-reflecting digital ink instead of […]

JCDecaux has difficulty sustaining business model of Velib

A popular bicycle rental scheme in Paris that has transformed travel in the city has run into problems just 18 months after its successful launch. Source: http://news.bbc.co.uk Over half the original fleet of 15,000 specially made bicycles have disappeared, presumed stolen. They have been used 42 million times since their introduction but vandalism and theft […]

All-in-One Digital Signage Board with Face Recognition Technology

Eye flavor enables advertisement distribution through effectiveness analysis Tokyo, January 28, 2009 — NEC announced that it has developed Japan’s first all-in-one digital signage board called eye flavor. The new product, which is comprised of a large-size LCD display, camera, streaming controller, and effectiveness analysis software, enables easy installation of digital signage and can help companies […]

A very big client for Digital Out-of-Home

This post is a reprint from Mediaweek (Plough’-ing New Terrain Schering sets biggest digital OOH buy via new MPG unit), written by Katy Bachman on 26th January 2009. We have published this because it gives a serious signal that large advertisers are taking the digital out-of-home medium very seriously. Paving the way for new respectability in […]

“There’s probably no God”

  Outdoor advertising and religion; it is always a difficult trade-off. Due to the fact that the medium is ‘always-on’ and we can’t zap it away, controversial messages always attract attention. That is why we hardly see advertising for Scientology for instance. Regular churches often use outdoor advertising, but a campaign from the British Humanist […]

California Considers Bill To Ban Digital Billboards

The California assembly is considering a bill that would place a three-year moratorium on the construction of new digital billboards, including the conversion of existing billboards; it would also halt the construction of digital billboards currently underway. Assembly Bill 109 was introduced last week by Assemblyman Mike Feuer, (D-Los Angeles), close on the heels of […]

Conference Digital Out-of-Home

According to the latest market research*, revenues from digital out of home (DOOH) advertising in Europe will quadruple over the next five years – from euro 158m in 2007 to a forecast of euro 626m by 2012. This means that DOOH media will be the only media to post real revenue growth in the next […]

Saint Petersburg bans street furniture advertising

Russia’s second largest city Saint Petersburg (4.6 million inhabitants) made the unusual decision to ban all ground-level advertising located on the pavements. The city is enforcing the ban by removing all pillars and banners on the pavements, a process that will take several months. According to the city’s urban improvement division, the forced removal of […]

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