Author Archive

Stroer heading up for an IPO

Source: Business Week March 4 (Bloomberg) — Stroer Group hired JPMorgan Chase & Co. and Morgan Stanley to prepare an initial public offering by the German outdoor advertiser, two people familiar with the plans said. The Cologne-based company may seek to sell shares on the Frankfurt stock exchange in the first half of the year, […]

Tenders planned by spring for Montreal bus shelter prototypes

Montreal’s transit authority, Societe de transport de Montreal (STM), plans to call tenders by spring for the manufacture of prototypes for a new bus shelter following a recent design competition. The shelter incorporates various elements including an advertising poster frame, a bench and a solar power system. The winning concept was submitted by the consortium Leblanc […]

JCDecaux buys Titan (UK)

This article is a reprint from www.screens.tv. JCDecaux has secured undisputed leadership of the British outdoor-advertising market by acquiring Titan Outdoor, leaving rivals CBS Outdoor and Clear Channel Outdoor trailing in its wake. The French-owned company now controls nearly a third of the UK outdoor-advertising sector, after buying on undisclosed terms the assets – but […]

Outdoor spending per capita

Solar-powered bus shelter made from recycled glass bottles

We’ve seen glass bottles being recycled to make houses and even temples. Eco-minded artist Aaron Scales has his hands on bottle recycling and has come up with a sustainable bus shelter that has been constructed from soft drink bottles. Designed for a national design competition, the Bottlestop project makes use of recycled green bottles of […]

New study: Digital Billboards Are Safe

Source: MediaPost, by Erik Sass, Friday, November 20, 2009 A new study from Tantala Associates, commissioned by the Outdoor Advertising Association of America, hammers home the point that digital billboards are not correlated with traffic accidents. This finding provides additional ammunition to billboard owners trying to persuade local governments and community organizations that the eye-catching […]

Bus shelters with air-conditioning

Abu Dhabi has installed 20 air-conditioned bus shelters in Abu Dhabi. This is only the first phase in the bus stops project, as the Department promised to deliver, throughout the Abu Dhabi emirate, 80 such shelters by the end of September 2009 and 550 by 2011, all at the cost of Dh100 million. The new shelters […]

MIT designing futuristic bus stops with integrated digital signage

FLORENCE, Italy — MIT architects and engineers have unveiled EyeStop, an interactive bus stop designed for the city of Florence. The project was presented officially on Saturday, May 16, at the Genio Fiorentino by the president of the Province of Florence, Matteo Renzi. Source: www.digitalsignagetoday.com. EyeStop, developed by MIT’s SENSEable City Lab, is an exploration […]

The first totally solar-driven billboard scroller

The German company DISTEC has developed the first solar-driven scroller for outdoor advertising. It generates its own electricity. No CO² emission. 100% energy self-sufficient system that can be operated at remote locations. Very simple (in their own words): A revolutionary development in green outdoor advertising. We fully agree. Whereas conventional electricity-driven outdoor media can only […]

Roadside ads distract drivers

New Monash University research proves visual clutter around our roads, including prominent advertising, signs or billboards, can be a distraction hazard for drivers – especially older ones. It found the distractions delay drivers’ ability to detect a change around them – such as a vehicle changing lanes – by an average of half a second. […]

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