Archive for Uncategorized

Solar-powered bus shelter made from recycled glass bottles

We’ve seen glass bottles being recycled to make houses and even temples. Eco-minded artist Aaron Scales has his hands on bottle recycling and has come up with a sustainable bus shelter that has been constructed from soft drink bottles. Designed for a national design competition, the Bottlestop project makes use of recycled green bottles of […]

New study: Digital Billboards Are Safe

Source: MediaPost, by Erik Sass, Friday, November 20, 2009 A new study from Tantala Associates, commissioned by the Outdoor Advertising Association of America, hammers home the point that digital billboards are not correlated with traffic accidents. This finding provides additional ammunition to billboard owners trying to persuade local governments and community organizations that the eye-catching […]

Bus shelters with air-conditioning

Abu Dhabi has installed 20 air-conditioned bus shelters in Abu Dhabi. This is only the first phase in the bus stops project, as the Department promised to deliver, throughout the Abu Dhabi emirate, 80 such shelters by the end of September 2009 and 550 by 2011, all at the cost of Dh100 million. The new shelters […]

MIT designing futuristic bus stops with integrated digital signage

FLORENCE, Italy — MIT architects and engineers have unveiled EyeStop, an interactive bus stop designed for the city of Florence. The project was presented officially on Saturday, May 16, at the Genio Fiorentino by the president of the Province of Florence, Matteo Renzi. Source: www.digitalsignagetoday.com. EyeStop, developed by MIT’s SENSEable City Lab, is an exploration […]

The first totally solar-driven billboard scroller

The German company DISTEC has developed the first solar-driven scroller for outdoor advertising. It generates its own electricity. No CO² emission. 100% energy self-sufficient system that can be operated at remote locations. Very simple (in their own words): A revolutionary development in green outdoor advertising. We fully agree. Whereas conventional electricity-driven outdoor media can only […]

Roadside ads distract drivers

New Monash University research proves visual clutter around our roads, including prominent advertising, signs or billboards, can be a distraction hazard for drivers – especially older ones. It found the distractions delay drivers’ ability to detect a change around them – such as a vehicle changing lanes – by an average of half a second. […]

Google Streetview & outdoor advertising

The new service Google Streetview is also interesting for outdoor advertising. It is a very cool feature that lets you actually look around the street. It’s only working in major cities for right now, although the expansion is now going pretty fast. This will be a very handy tool for those relocating or looking at real […]

Banned designer billboard – it’s a pity

This new billboard ad for Armani|Exchange seemed to have all the necessary prerequisites to be highly successful. I mean, there is cleavage-dropping, sex on the beach, good looking Dutch model Rianne ten Haken and a hunky male model named Parker Gregory getting dressed and flaunting his perfectly round, naked butt in the process. It all […]

First fully eco-powered billboard: windvertising

In the next few weeks, Japanese copy and photo manufacturer Ricoh will launch a Times Square spectacular powered by wind at 42nd and 7th Ave. The sign, using wind turbine technology developed by WePOWER, will be powered by 16 wind turbines and 64 solar panels, saving 18 tons of carbon per year and about $12,000 […]

Stroer tests new digital outdoor advertising products

COLOGNE, Germany, Mar 02, 2009 With two European pilot projects, Stroer tests new digital outdoor advertising / Outdoor TV launched in Turkey / Installation of Infoscreen network in Warsaw underground stations The Stroer Group, Germany’s leading and Europe’s third-ranking provider of outdoor advertising, is driving poster digitalization forward with two projects in major European cities. […]

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